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Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.
The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.
- Sales Rank: #36967 in Books
- Published on: 2013-01-12
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.50" l, 1.75 pounds
- Binding: Paperback
- 480 pages
About the Author
John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.
Most helpful customer reviews
5 of 5 people found the following review helpful.
International business
By Kindle Customer
This book is a great resource for learning International business strategy, Foreign direct investment motivations, the evolution of the International Monetary Fund, and the effects of trade and economic stability in the global market.
1 of 1 people found the following review helpful.
... I think I will so this from now on loved it.
By Shelia
This was my first time renting a book and I think I will so this from now on loved it.
0 of 0 people found the following review helpful.
Two Stars
By Amazon Customer
Great book
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